Forbo pVC flooring has become the de facto flooring for NFL stadiums around the country, thanks in part to its versatility.
The company has expanded into basketball and football.
Now it’s getting ready to make a big splash with its next addition: basketball floor, according to Forbo’s chief executive officer, Jason Siegel.
Forbo is making a big push into the sport, which has seen an explosion in popularity over the past decade.
In the past few years, Forbo has added a slew of flooring brands, including flooring by Puma, and for the first time, it’s starting with basketball.
Forbo’s new flooring is meant to mimic the feel of playing basketball.
And Siegel told reporters Wednesday that Forbo will debut a brand-new basketball floor for the 2017-18 season.
It will be made from the same material as its basketball floor.
The basketball floor is designed to mimic that feel, Siegel said.
But, instead of being made from solid bamboo, it is made from Forbo PVC, a hard-wearing, high-density polymer.
Forbos bamboo floor is more resistant to wear and tear than the traditional bamboo floor.
“I think this is going to be the first floor that is going up for a few years to come,” Siegel says.
The Forbo basketball floor will be a hybrid of the traditional Forbo and the NBA floor, he said.
Siegel calls the new floor the Forbo NBA floor and said it will be available in basketball, soccer, tennis and volleyball courts.
The NBA will be releasing a product in 2017 that will emulate the basketball floor in the same way that the new basketball floor comes with Forbo.
But Siegel also said that the NBA will release a basketball floor product in the future.
Siegel says Forbo already has a presence in soccer and basketball, and that he expects the NBA to make an announcement about a product for basketball as well.
For example, he says the NBA could announce a product with the same technology, materials and performance.
Forbes, which recently ranked Forbo No. 5 among the 10 most valuable companies in the world, has ranked the company as one of the world’s 10 best basketball companies for the past five years.
The magazine named Forbo the No. 1 company for basketball in its latest ranking, in 2016.
“As an NBA fan, you’ve seen it from our brand to our floor, to our basketball products, to all the other basketball products,” Sauer says.
“I think that we’re going to do well.”
In addition to basketball, Sauer said Forbo would be developing a new product for men’s and women’s hockey and men’s lacrosse.
He says the team is also planning to launch a men’s hockey line in the coming months.
The NBA and Forbo have not commented on whether or not the company would release a hockey line for the new season.