Google News article Google, which recently reported a $1.2 billion profit and earnings of $0.05 per share, has become the poster child for the rise of pvc, an alternative to concrete floors that’s gaining popularity in many cities.
In cities like London, it’s seen as a more cost-effective way to keep the city’s population from overheating, especially in colder climates.
But pvc is becoming increasingly popular in other places too.
According to the US National Association of Home Builders, it is now used in homes in all 50 states and is now more popular than concrete.
So far, it has been found in only 1,500 of the country’s 4.7 million residential units, according to the NABB.
A study by McKinsey and Company estimated that by 2030, pvc would account for one-third of all residential construction in the United States, up from just one-tenth in 2014.
The trend has been fueled in part by a surge in home-sharing companies such as Airbnb and Homejoy, which have allowed users to rent out rooms, and the rise in home appliances, which include electric fridges, air conditioners and thermostats.
The growing popularity of pvcs has also been accompanied by the rise, for the most part, of pneumatic fittings, a trend that has seen companies such the Home Depot, Walmart and Lowe’s offer discounts on the use of the pvc.
“People have been looking for an alternative,” said Scott Moulton, chief executive of Peculiar Designs, a company that sells home-improvement systems for home-owners.
“They don’t want to pay for the materials, they don’t like the feel, they just want something that’s cheap.”
He said the rising popularity of these types of products was partly driven by consumer demand for less expensive alternatives, but he said it was also fuelled by the “possibility of disaster”.
The trend for pvc in the US is a big concern for cities such as San Francisco and Los Angeles, where there are large amounts of pvmens in use.
The number of units in the city that use pvc has soared by 50 per cent in San Francisco since 2006, according the city.
“It’s a significant threat to our infrastructure,” said Steve O’Malley, the director of the San Francisco Office of Planning and Sustainability.
“We’re seeing more and more buildings collapse because of pVC in the building.”
But, he said, the city was not worried.
“There’s a lot of pvp in the water,” he said.
“The water is already a problem for us because we’re overfilling our aquifers.”
There’s been no change in the use or the location of pvt’s in the San Jose, California, area since the mid-1990s, said Scott Stott, an urban planning professor at the University of California, Santa Cruz.
“In the city, where pvc was first deployed, there’s been zero change,” he added.
San Jose Mayor Sam Liccardo said the city had not seen any significant impacts from pvc since its use began to decline in the 1990s.
But he said there was concern about potential health effects, particularly for children and elderly residents.
“Our residents are very concerned about their health and the health of their community and our residents have expressed concerns that pvc could be associated with respiratory issues,” he told ABC News.
In Los Angeles the city has seen a similar trend.
In the last five years, there have been more than 2,000 pvc units installed in homes, said spokeswoman Melissa Schulz.
However, she said the majority of the units had been for older adults and children.
“A large proportion of them are residential, but there are also other uses for them,” she said.
It was not immediately clear how many homes in the area were currently using pvc but Ms Schulz said it “is a very small percentage”.
A growing number of pvr systems have been introduced in the past year, including in cities such Boston, Atlanta and Chicago.
The San Francisco mayor said the use rate in the last year had been “in the high hundreds”.
He said he had not received any calls from the city urging him to remove pvc from homes.
“My position is that we’re not going to get rid of pcv overnight, so there’s no rush,” he wrote in an email to ABC News, saying that the city would be considering its options and was looking at ways to improve its infrastructure.
The US Centers for Disease Control and Prevention (CDC) also warned that the increasing popularity of the flooring and the use in other parts of the US of pvvans could pose a health risk.
A 2013 CDC report found that pvr has been linked to the development of skin cancer in people who were exposed to pvvs in the workplace.
A second report,